SOUTH ASIAN NEW YORK FASHION WEEK

South Asian New York Fashion Week (SANYFW) — launched in September 2022 in NYC — is an initiative that showcases and uplifts South Asian fashion. Inspired by traditional and modern South Asian attire and culture, runway shows featured streetwear, menswear, traditional, bridal, and Indo-western styles.

MAYYUR GIROTRA x SANFYW. Creative direction + production.

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OFFICIAL SANYFW PROMO VIDEO. Creative direction + production.

PRESS. Featured content, strategy, and development.

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  • ○ Teen Vogue: https://bit.ly/sanyfw-teenvogue

    ○ NBC News: https://bit.ly/sanyfw-nbcnews

    ○ Elle India: https://bit.ly/sanyfw-elleindia

    ○ SANYFW 2022 press release: https://bit.ly/sanyfw-pr

  • SANYFW promotion video supporting credits:

    ○ Video director / cinematographer: Deep Singh
    ○ Co-creative producer: Prarthana Ranjit
    ○ Stylist: Nikita Meka
    ○ Models: Meenal Paul, Sunny Sandhu, Maliha Bhuiyan, Tanya Sadarangani, Anish Chandak
    ○ Music: Kahani / Armaan Gupta
    ○ Graphic edits: Zenab Kashif

    Mayyur Girotra x SANYFW shoot supporting credits:

    ○ Photographer: Zeeshaan Shabbir
    ○ Videographer: Misha Patel
    ○ Co-creative producer: Prarthana Ranjit
    ○ Stylist: Nikita Meka
    ○ Models: Ashna Gray, Aditya Joshi, Indira Ashley, Sunny Sandhu

    SANYFW marketing team:

    ○ Visual director / head videographer: Shantanu Sharma
    ○ Head photographer: Swapnil Junjare
    ○ Social media managers: Ankita Verma, Eiman Jawed, Shagun Patel, Viren Shah, Dhara Patel
    ○ Copywriter: Vinootna Kakarla
    ○ Graphic Designer / CDO: Zenab Kashif