DIL MIL
Dil Mil is the leading dating app catered to the South Asian diaspora. Using proprietary machine learning algorithms, Dil Mil has helped form thousands of long-term relationships around the world. The company was acquired in 2019 by Dating Group LLC.
#JUSTDATE. Creative direction + production for out-of-home campaign in Canada.
Featured across billboards, busses, bus stations, subway stations, subway cars, and more throughout Surrey, BC and Toronto, ON.
#ONCEUPONADILMIL. Official campaign presenting Dil Mil couples. Creative conceptualization + production of final success story features.
“Dil to Dil” success story video - part of the #OnceUponaDilMil campaign web series. Additional success story content below.
Other work for Dil Mil included email/lifecycle marketing, influencer marketing, copywriting, and event coordination.
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○ Dil Mil acquisition: https://bit.ly/dilmil-techcrunch
○ #JustDate social recap: https://bit.ly/justdate-social
○ #OnceUponaDilMil success story blog & videos: https://bit.ly/once-upon-a-dilmil
○ Actress Richa Moorjani’s success story featured in BRIDES and Vogue India
Select collaborations:○ Shilpa Shetty x Dil Mil: https://bit.ly/simplysoulful-dilmil
○ #ForNatasha - Arjun x Dil Mil: https://www.instagram.com/p/B-XxKa-lqRG/
○ Gurnaz x Dil Mil: https://www.instagram.com/reel/Cj6j7FcgDx3/
○ Silky x Dil Mil: https://www.instagram.com/reel/CGlNMjRgOK_/
○ Kolkata Chai Co. x Dil Mil: https://www.instagram.com/reel/CO2zEW5ANq2/
○ #StraightfromtheDil: https://bit.ly/straight-from-the-dil
○ #LoveIs: https://bit.ly/dilmil-loveis -
Dil Mil marketing team supporting credits:
○ Creative strategist + marketing manager: Shalini Mody
○ Graphic designer + visual artist: Neha Rustagi
○ Social media manager: Samridhi Sharma
○ Influencer marketing manager: Vasavi Kumar
○ Videography + creative production: Deep Singh & Jaz Singh