CREATIVE MARKETING STRATEGIST / PRODUCER.
I help brands & creatives tell stories through effective strategies and engaging content.
Currently based on the east coast, USA.
social media
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content strategy
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copywriting
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influencer marketing
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brand management
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graphic design
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creative production
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personal branding
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collaboration
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project management
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cross-functional leadership
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social media ◦ ◦ content strategy ◦ ◦ copywriting ◦ ◦ influencer marketing ◦ ◦ brand management ◦ ◦ graphic design ◦ ◦ creative production ◦ ◦ personal branding ◦ ◦ collaboration ◦ ◦ project management ◦ ◦ cross-functional leadership ◦ ◦
PROJECTS
SOUTH ASIAN NEW YORK FASHION WEEK. Chief Marketing Officer.
Owned creative direction + production for the first official South Asian New York Fashion Week brand promo video and headlining designer shoot - Mayyur Girotra x SANYFW. Led teams for branding and content strategy + development.
DIL MIL. Creative Strategy Director.
Led creative direction + content production for notable campaigns including #JustDate and #OnceUponaDilMil. Developed content strategy for influencer marketing, lifecycle marketing, and more.
POPSHIFT. Creative Producer.
Creative producer for an original Popshift show: Desi Me Dating. Work included creative conceptualization, casting, and content development + marketing for the blind dating web series.